PAI in Vue Cinemas re-branding

AV design and installation specialists PAI assembled a team of top technicians to help re-brand and refresh the AV systems they’d installed at 36 former Warner Village Cinema Foyers throughout the UK.

The venues have all now been re-branded as “Vue” Cinemas.

This was the first major project undertaken by multi-national cinema operators SBC International Cinemas upon completion of their acquisition deal with former owners Warner. The new Vue cinema circuit is the second largest in terms of box office, and the largest UK multiplex operator.

PAI was originally involved in branding all the same venues for Warner Village, which is when they specified and installed the highly flexible AV systems.

Glasgow-based Unick Architects were responsible for creating a complete new look and design scheme for the Vue foyers, and PAI was asked to take care of the AV and effect lighting requirements.

Andy Bonehill project managed the contract for PAI, which was fast tracked to meet the demanding timescale of completing the makeover in 30 venues over 12 weeks. PAI removed most of the original AV systems and reinstalled and reconfigured equipment to meet the new owner’s requirements.

The Martin Audio sound systems were revisited, and the digital sound processing re-programmed. The video servers were loaded up with new content and their scheduling re-configured. The full flexibility and forethought of these systems at the outset made the task relatively straightforward.

PAI worked alongside the other contractors and also liaised closely with their clients and the architects … so good co-ordination and communication all round was a key to the success and smooth running of the project.